Connecting curious travelers with authentic Japanese traditions.


Japan. It’s one of the most beautiful and unique countries on Earth.

Historical seclusion, prolific arts, and profound spirituality have formed a fascinating culture that has long captured the imagination of foreigners. And with tourism reaching record numbers in recent years, there’s no shortage of travelers eager to uncover the nation’s secrets.

If you’re anything like us though, you’d know that there’s much more to Japan than the crowded megacities, dazzling billboards, and energetic nightlife. But without speaking Japanese, how can travelers be expected to move past these touristic stereotypes?

That’s why we started Deeper Japan in 2018 with one simple goal – to bridge cultural gaps and create real connections between travelers and authentic Japan.

What we do

We’ve searched far and wide for Japan’s best artisans and hospitable locals, and together, we’ve crafted authentic experiences sure to leave you with lifelong memories.

Authentic masterclasses

From sake sipping to samurai swords, ancient archery to inspiring ikebana, we’ve got Japan’s diverse range of cultural artforms covered. Our workshops are intimate and run by dedicated masters eager to share their craft.

Cultural classics

For those keen to sit back and relax, we’ve got you covered too. Be entertained by gorgeous Geisha, watch ringside at a Sumo training session, or feel the power of a Noh performance.

Regional excursions

Every region of Japan has its own rich culture, so knowing where to start your countryside escape can be tough. We make it easy for you to connect with locals through cultural tours and homestays that let you appreciate the real Japan, and make some new friends along the way.

In your language

We know Japan’s language barrier is a real roadblock to authentic travel. That’s why our team of friendly interpreter guides accompany you to ensure not a single detail of your experience is lost in translation.

Our Team


Hikaru Ishikawa
CEO, Product Design

Hikaru Ishikawa is the CEO and Head of Product Design of Deeper Japan. Born in Japan and raised in Austria, he is passionate about bridging cultural gaps and promoting diversity. He leads the company’s vision, strategy, and design. Prior to Deeper Japan, he has worked for Japanese MP Shigeru Ishiba, Morgan Stanley, and Inpex Corporation. He holds a BA in Political Science from Waseda University.


Jeweliann Picardal
Director, Content Creation

Jeweliann Picardal is Director of Content Creation at Deeper Japan. She joined Deeper Japan after working at an all-women social enterprise in Northeastern Japan. She holds an A.B in English and a minor in East Asian Studies from Harvard University and is committed to precise and effective cross-cultural communication.


Satoshi Eguchi
Director, Community Engagement

Before joining Deeper Japan in 2018, Satoshi Eguchi served as manager and sommelier at a fine dining restaurant, wine bar, and specialty coffee store in Tokyo. He has detailed knowledge and interest in the regional cuisines of Japan, as well as of the world and is a certified sommelier (Japan Sommelier Association). At Deeper Japan he utilizes his background in hospitality in partnering with local artisans to develop high-quality experiences.


Company Information

Company: STEIN Corporation (合同会社シュタイン)
Call: +81 (90) 4533 3732

Factory 903
1-12-38-903 Taishido, Setagaya-ku,
Tokyo 154-0004 Japan